THE INFLUENCE OF GREEN MARKETING ON PURCHASING DECISIONS OF AQUA DRINKING WATER

Authors

  • Denta Purnama Unitary Institute of Business and Informatics
  • Boby Arkan Sanusi Unitary Institute of Business and Informatics
  • Mujito Dewantara Institute of Technology and Business

DOI:

https://doi.org/10.59165/oikonomia.v2i3.93

Keywords:

Green marketing, purchasing decisions, Product aqua

Abstract

The reason of this consider is to find out how consumers' choices to purchase Water brand bottled drinking water (AMDK) are affected by green promoting. Clients who are mindful of bottled drinking water (AMDK) merchandise were inquired to take an interest within the overview in arrange to assemble information. Data analysis was done using SPSS software and statistical hypothesis testing. A questionnaire that was given to clients who were acquainted with bottled drinking water (AMDK) products was used to obtain primary data. Ad hoc sampling was used to get a sample size of one hundred individuals.The findings demonstrate a definite positive correlation between green marketing and consumer choice. The knowledge gathered from this study will enable anyone considering utilizing bottled water products to make wise decisions that will significantly enhance their

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Published

2024-09-30

How to Cite

Purnama, D., Sanusi, B. A., & Mujito. (2024). THE INFLUENCE OF GREEN MARKETING ON PURCHASING DECISIONS OF AQUA DRINKING WATER. OIKONOMIA: Journal of Economics and Management Science, 2(3), 78–83. https://doi.org/10.59165/oikonomia.v2i3.93